Alexey Beletsky
Fractional
Chief Marketing
Officer
To save us both time, here's when my services will be most valuable to you.
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Marketing "Works," But No One Knows What's Actually ProfitableThere's no clear economics here: you track CPL, but not CAC, ROMI, or margin by channel. Money gets spent blind. -
Leads Come In, But Sales Don'tThe problem is in how leads are handled: response speed, scripts, qualification, CRM, and funnel-stage control. Leads burn out before they convert. -
Budget Goes Up, Performance Goes DownAs you scale, CAC and cost per lead climb, creatives burn out, and audiences get fatigued. Optimization without analytics doesn't hold up. -
No Manageable FunnelThere are no clear stages, conversion rates, or owners. You can't find the bottleneck or forecast sales. -
You Have Contractors, But No ControlThere are no KPIs, standards, or reporting. Contractors stay 'busy' but aren't accountable for results. -
Stuck in the "Valley of Death" ($500K–$1.5M in annual revenue)The business has hit a process ceiling: marketing and sales still depend entirely on the owner. Without a system in place, growth stays unstable.
- A Clear Picture of Your MoneyYou'll know which channels are profitable, which ones are burning your budget, and where your real ROI is.
- A Clear Funnel and Its BottlenecksYou'll see exactly where leads and sales are lost: stages, conversion rates, reasons deals fall through, and what actually drives results.
- 30-90-120 Day PrioritiesI cut through the chaos. You get a clear order of action: what to do first, what comes next, and what you can leave alone.
- Quality Control Over Marketing and ContractorsKPIs and standards. Contractors stop just 'staying busy' and start getting judged on results and quality.
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A Clear Picture of Your Money
You'll know which channels are profitable, which ones are burning your budget, and where your real ROI is. - A Clear Funnel and Its BottlenecksYou'll see exactly where leads and sales are lost: stages, conversion rates, reasons deals fall through, and what actually drives results.
- 30-90-120 Day PrioritiesI cut through the chaos. You get a clear order of action: what to do first, what comes next, and what you can leave alone.
- Quality Control Over Marketing and ContractorsKPIs and standards. Contractors stop just 'staying busy' and start getting judged on results and quality.
*the tools every US business owner needs
We'll dig into the numbers and calculate the growth potential of your business model.
FREE — for companies that meet the criteria.
Goal: quickly figure out where you're losing money and what to tackle first.
Includes:
1. Upfront data collection (questionnaire + access/screenshots per checklist).
2. Current funnel review: stages, conversions, drop-off points, reasons behind "leads but no sales."
3. Marketing economics based on current data: CPL, CAC, ROMI/ROI (within available figures), hypotheses on channel margins.
4. Audit of the marketing-to-sales handoff: response speed, follow-up, CRM statuses, qualification, and top-level scripts.
5. Analysis of contractors/channels: what's being done, what's not, and where quality control is missing.
6. Written report: 10-15 priorities + a 30-day plan (what to do, in what order, and who's responsible).
7. A call to walk through the findings + Q&A.
Not included: setting up ads, landing pages, analytics, CRM. "Doing it for you" and day-to-day hands-on management.
Goal: manageable marketing and sales through data and quality control, without hands-on execution.
Everything in Growth Diagnostic (in a lighter format), plus:
1. Reporting: a scorecard (10-20 metrics), rules for tracking leads/sales, and a weekly report.
2. Funnel and KPIs: target conversion rates, reasons for lost deals, and lead-handling standards.
3. 30-90 day plan: priorities, growth hypotheses, what we're testing and why.
4. Contractor management: tasks, KPIs, sign-off, results review, and adjustments.
5. Execution oversight: who's doing what, deadlines, bottlenecks.
6. 2-4 calls per month + async questions between calls.
Not included: hands-on implementation (ad accounts, creatives, websites, CRM, analytics).
Client provides: the people who do the work (your in-house team or contractors).
Billed monthly (6-month minimum contract)
Goal: build and launch a manageable growth system together with your team.
Everything in Fractional CMO, plus:
1. Deeper diagnostic: unit economics, ICP, positioning, sales, current contractors.
2. 90-day Growth Roadmap: channel launch sequence, budgets, KPIs.
3. Marketing & Sales architecture: CRM requirements and lead handoff rules.
4. Launching acquisition: ads, landing pages, tracking, CRM.
5. Managing channels by CPL, CAC, and revenue: what to scale, what to cut.
6. Growth from your existing customers: reactivation, cross-sell, upsell.
7. Weekly working calls instead of 2-4 per month.
Execution: your team or mine; specialist work is billed separately.
Not included: ad spend, contractor fees, and running your entire marketing department (that's Operating CMO).
Goal: not just management, but organizing execution and following through to results.
Everything in Growth CMO, plus:
1. An operating system for marketing: rhythms, planning, and accountability.
2. Rebuilding the sales process: qualification rules, statuses, handling oversight.
3. Day-to-day leadership of your marketing team and contractors: tasks, deadlines, sign-off, removing blockers.
4. Quality control of creatives and landing pages, plus a testing plan.
5. Team building: hiring key marketing, sales, and analytics roles.
6. Ad-hoc syncs whenever needed, on top of weekly calls.
Not included (so there are no surprises): I don't act as the media buyer, designer, or developer myself, but I organize and oversee the people who do.
Additional Services
Money-Back Guarantee
If you don't see value in the first month of work, you can request a refund for that month's payment.
If you don't see value in the first month of work, you can request a refund for that month's payment.
- Review of your current lead-generation model
- Funnel and conversion analysis
- Preliminary ROI calculation
- Identifying your scaling point
- Recommendation on the best way to move forward
After the consultation, you'll get 2 special tools that are genuinely useful for your business
- Ad setup
- A free "done-for-you" strategy
- A step-by-step implementation plan
- A review with no numbers or access to your data
I work as an external Chief Marketing Officer.
I don't set up individual channels myself (though I have plenty of experience doing it). I build a manageable growth system through numbers, structure, and execution oversight.
13+ years in marketing.5+ years running projects in the U.S. market.Head of Marketing and General Manager at a U.S. marketing agency.I manage teams and contractors, set KPIs, and hold people accountable for results.I work in high-ticket niches.I have built end-to-end marketing and sales systems at the management level.I worked directly with the owner of a $100M+ group of companies and picked up the American approach to scaling, finance, and operational discipline.8+ years of entrepreneurial experience.I can quickly put together a team of proven specialists for the job — people I have already run real projects with and whose results I have seen firsthand.
I work as a manager, not a contractor
I explain the marketing problems companies run into most often, and when I can genuinely help.
If not, just close this window and keep browsing.